Wednesday, September 05, 2007

Travel Trends - Is this You?

In travel, just when one trend seems hot, another one takes over. In a vast industry that’s constantly changing, it’s not always easy to find upcoming trends, but industry experts have helped us select a few frontrunners.

Case in point: Five years ago, affluent travelers, tired of staying in luxury hotels for their holidays, starting booking grand villas in the Tuscan countryside, on the beaches of Mexico and in the South of France. Now, hotels around the world are building villas, and vacationers are migrating back.

Another example: It wasn’t too long ago that renting a yacht loaded with amenities was considered a vacation only for the mega-wealthy. Today, however, with prices falling, renting a luxury yacht has become a hot summer vacation for legions of travelers. We recommend The Moorings – just email me for details andy.schramek@cwcruises.com

Today's biggest travel trend is eco-awareness. Travelers today are much more concerned about the environment than they have ever been. A couple of years ago, you didn’t hear about this as much, but now upscale travelers want to do whatever they can to be eco-conscious.
According to research from the Green Hotel Association, a trade organization in Texas that promotes ecological consciousness in the hospitality industry, 43 million U.S. travelers say they are concerned about the environment. And thanks to the widespread effort the travel industry is making to promote green initiatives, it’s not difficult for consumers to be more eco-friendly.

Experts say another trend in upscale travel is private jet charters. Aram Gesar, editor of AirGuide magazine and AirGuideonline.com, says that there are around 500 private jet operators worldwide, up from around 100 just five years ago. Prices to charter your own plane have declined to as little as $2,200 an hour for three to five people, down from $3,800 five years ago. We offer these – just email me andy.schramek@cwcruises.com

One unexpected development in the travel world: Despite the boom of Internet travel sites such as Expedia and Travelocity, consumers are returning to the old-fashioned way of planning trips. "The Internet is obviously a major tool that travelers are using to book their vacations, but surprisingly, affluent travelers want human interaction and are returning to using travel agents," says Bjorn Hanson, a principal in the Hospitality and Leisure Practice at PricewaterhouseCoopers. "As a result, the growth of booking travel on the Internet is slowing."

Hold on to your hat for this one - Upscale travelers often rely on luxury travel consultants who charge fees to plan every aspect of a trip, from securing hotel rooms to scoring concert tickets and dinner reservations. The agents at Altour International charge anywhere between $250 to $1,000 to plan a vacation. Fisher Travel, a members-only travel concierge based in New York City, costs $250,000 just to join, and another $10,000 a year in fees. But you’re out of luck if you’re ready to shell out the dough; there’s a waiting list to join.

Now – doesn’t Clearwater Cruises sound like a bargain?

Another unanticipated trend is the growth in adults-only trips. According to the 2007 National Leisure Travel Monitor from travel marketing firm Yesawich, Pepperdine, Brown & Russell, six out of 10 vacationers recently took a trip with a spouse or other adult, without children. That's twice the number of adults who took a trip with kids. As a result, hotels are increasingly segregating childless adults from families. "With the increase in the number of adults who don’t have children, this is a growing market," says Peter Yesawich, chief executive of YPB&R. And check out Carnival Cruise Lines new “Serenity Adults Only Retreat”. We have all the best – just email me andy.schramek@cwcruises.com

I’d love to hear what you think are upcoming trends.

Content in this article is from an article by Shivani Vora at Forbes.com

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